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Personal Selling Is a More Effective Communication Method Than Advertising

Question 48

Multiple Choice

Personal selling is a more effective communication method than advertising because:


A) salespeople are so closely supervised
B) salespeople can become very persuasive since they give an identical sales presentation to so many different people
C) salespeople rely on puffery
D) salespeople can change their message if they find their customers are losing interest
E) salespeople are accurately described by all of these

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