Test marketing a product is a cost-effective way to do primary research.
Correct Answer:
Verified
Q44: Market segmentation simulates the conditions under which
Q45: Employees are not a good source of
Q46: Small firms generally should not attempt to
Q47: Marketing research should be done only by
Q48: A product's benefits are identified and emphasized
Q50: Watching people is a useful marketing research
Q51: Packaging can influence customers in making buying
Q52: A marketing mix consists of uncontrollable variables
Q53: The four variables of a marketing mix
Q54: Markup involves adding products that are unrelated
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