If people leave, if new people arrive, if memories falter, if events bring pressure to alter the givens, the information in the written marketing plan is a reminder of what the business agreed on.
Correct Answer:
Verified
Q15: The possibility of target markets not being
Q16: The online portion of the marketing plan
Q17: It is not important for marketing plans
Q18: The situation analysis includes a market summary,
Q19: Because there are often distinct differences in
Q21: Which of the following is a disadvantage
Q22: A product should preferably be positioned in
Q23: A marketing plan:
A) is a synopsis of
Q24: Which of the following is a disadvantage
Q25: The final determination of the marketing mix
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