A Marketing Plan

A marketing plan:

A) is a synopsis of what a company has done, what it plans to do, and how it plans to get there.
B) is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives.
C) is a written document that gives information about current products or services, sales, the market, competition, target markets, trends, and keys to success.
D) is a written document that articulates the long-term purpose and idealized notion of what the business hopes to be in terms of growth, values, employees, contributions to society.
E) is a written document that summarizes what is known about the market in which a company competes, plans to compete, or both.