The marketing plan should be an embodiment of the customer value proposition of a business.

Name: The marketing plan should be an embodiment of the customer value proposition of a business.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The marketing plan should focus on how a business can provide value to its customers, which is the essence of the customer value proposition. Therefore, the marketing plan should be an embodiment of the customer value proposition.

The Marketing Plan Should Be an Embodiment of the Customer