The __________ nature of a service makes product design more complex:
A) Standardized
B) Intangible
C) Intermittent
D) Costly
E) None of the above

Question

Quizplus · Accepted Answer

The intangible nature of a service refers to the fact that services cannot be touched, seen or felt. As a result, designing a service requires the consideration of a wide range of factors such as the service environment, customer expectations, and the interactions between the customers and service providers. This makes service design significantly more complex than product design.

The __________ Nature of a Service Makes Product Design More