The marketing function focuses on the "upstream" part of the supply chain.
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Q34: Viewing customer service as an activity relates
Q35: Translating data about customer needs and preferences
Q36: Marketing is an important function, but it
Q37: Mass marketing reduces costs by selling more
Q38: Market segmentation relates to a mass marketing
Q40: The channel structure that delivers a product
Q41: Niche customer marketing strategies typically correspond to
Q42: Customized customer marketing strategies focus on viewing
Q43: Today's economy has seen a shift in
Q44: Supply chain management requires a sophisticated understanding
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