Translating data about customer needs and preferences into technical specifications is known as:
A) Value to the customer
B) Quality function deployment
C) Voice of the customer
D) Customer relationship management
E) a and b
Correct Answer:
Verified
Q30: Viewing customer service as _ might include
Q31: Effective IT systems enable which customer service
Q32: E-commerce has impacted distribution channels in a
Q33: Individual customer needs should be met in
Q34: Viewing customer service as an activity relates
Q36: Marketing is an important function, but it
Q37: Mass marketing reduces costs by selling more
Q38: Market segmentation relates to a mass marketing
Q39: The marketing function focuses on the "upstream"
Q40: The channel structure that delivers a product
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