Individual customer needs should be met in all situations and will have no impact on the supply chain.
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Q28: Customer service strategy impacts the supply chain
Q29: Customers are only driven by basic product
Q30: Viewing customer service as _ might include
Q31: Effective IT systems enable which customer service
Q32: E-commerce has impacted distribution channels in a
Q34: Viewing customer service as an activity relates
Q35: Translating data about customer needs and preferences
Q36: Marketing is an important function, but it
Q37: Mass marketing reduces costs by selling more
Q38: Market segmentation relates to a mass marketing
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