Marketing is an important function, but it is not the function that drives a firm's supply chain.

Question

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Marketing plays a crucial role in driving demand for a firm's products or services, which, in turn, influences the firm's supply chain. The demand forecast and customer insights provided by marketing can help supply chain managers make informed decisions about production planning, inventory management, and logistics. Therefore, marketing and supply chain management are closely interrelated and interdependent.

Marketing Is an Important Function, but It Is Not the Function