The four elements of a business strategy for a firm are the product-market investment decision, the functional strategies and program, the customer value proposition, and the __________ and _________.
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Q1: business is generally an organizational unit that
Q2: Strategic marketing is involved in making decisions,
Q4: develop a sustainable competitive advantage (SCA) in
Q5: management tasks used to develop strategic competencies
Q6: The scope of a business is defined
Q7: According to the book, strategic marketing management
Q8: An external analysis includes the analysis of
Q9: Strategic market management is a system designed
Q10: strategy should only involve one value proposition
Q11: Marketing's role in strategy includes being the
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