An external analysis includes the analysis of the customers, the competitors, the markets/submarkets and the environment.
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Q3: The four elements of a business strategy
Q4: develop a sustainable competitive advantage (SCA) in
Q5: management tasks used to develop strategic competencies
Q6: The scope of a business is defined
Q7: According to the book, strategic marketing management
Q9: Strategic market management is a system designed
Q10: strategy should only involve one value proposition
Q11: Marketing's role in strategy includes being the
Q12: strategic market management system will have more
Q13: book suggests that many markets are dynamic
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