order for the quality option to be effective, a firm doesn't need senior management commitment, because the quality department is in charge of the total quality management program.
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Q10: Niche specialists are successful because their strategies
Q11: value proposition is often an umbrella concept
Q12: With the experience curve, the total cost
Q13: The low-cost strategic option consists of all
Q14: An experience curve strategy will usually enhance
Q15: Value should be determined by the firm
Q16: Schlitz improved its market position with its
Q17: To obtain significant operational economies, it is
Q18: Perceived value can be created without compromising
Q19: the business-to-business space, more companies are trying
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