According to the book methods for increasing product usage include motivating heavy users to use more, making the use easier, providing incentives, remove or reduce reasons not to buy, provide reminder communications, reduce undesirable consequences of frequent use, and finding new uses.
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Q1: The book indicated that the Ford Explorer
Q2: One of the creative thinking methods suggested
Q3: Branded energizers are defined to be part
Q5: Existing product markets are often attractive growth
Q6: A branded energizer should add energy, personality,
Q7: According to the book, celebrity endorsers should
Q8: All of the following are examples of
Q9: A branded energizer is defined in the
Q10: Differentiation is increasingly difficult to create and
Q11: A branded differentiator is an actively managed
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