A branded energizer should add energy, personality, and credibility to the master brand.
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Q1: The book indicated that the Ford Explorer
Q2: One of the creative thinking methods suggested
Q3: Branded energizers are defined to be part
Q4: According to the book methods for increasing
Q5: Existing product markets are often attractive growth
Q7: According to the book, celebrity endorsers should
Q8: All of the following are examples of
Q9: A branded energizer is defined in the
Q10: Differentiation is increasingly difficult to create and
Q11: A branded differentiator is an actively managed
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