Andy, an advertising executive, wants to use subliminal advertising to encourage people to buy his product.According to the research reviewed in the textbook, what effect will the use of subliminal advertising have on product sales?

Question

Quizplus · Accepted Answer

The research reviewed in the textbook suggests that subliminal advertising does not have a significant effect on product sales, so sales will not be affected.

Andy, an Advertising Executive, Wants to Use Subliminal Advertising to Encourage