Melinda and Julie Want to Get Off to a Great

Melinda and Julie want to get off to a great start with their new business selling baby toys.Melinda proposes that they offer at least 35 different types of stuffed animals to give their consumers a wide range of choices; however, Julie counters that they should start with only five different stuffed animals.If their primary goal is to encourage consumers to buy stuffed animals, whose approach is correct?

A) Julie's, because too many choices leads to decision paralysis.
B) Julie's, because a core of a few items builds greater brand loyalty.
C) Melinda's, because the more choices available, the greater the likelihood of matching the unique needs of each consumer.
D) Melinda's, because the abundance of choices will lead to impulse buying.