$\text{CAR MINI CASE}$: In the early 1900s, Henry Ford made a fortune manufacturing Model T cars and selling them cheaply, making the automobile affordable for a much larger proportion of the population than had previously been the case. He accomplished this by producing only one model of car and doing so cheaply and at high volumes through the utilization of assembly line manufacture. In 1923, General Motors decided to increase its market share in the automobile industry by offering, instead of just one model, as Ford did, a variety of affordable mass-produced models to meet the various differing needs of different types of consumers.
-In the CAR MINI CASE, Ford's business approach exhibited a ________.
A) production orientation
B) marketing orientation
C) societal marketing orientation
D) product orientation
E) selling orientation

Question

Quizplus · Accepted Answer

Henry Ford's approach focused on producing one standardized model of car and doing so at high volumes through assembly line manufacturing, which demonstrates a production orientation. This approach prioritizes efficiency in production processes and minimizing costs to produce and sell products at lower prices. In contrast, a marketing orientation emphasizes understanding and meeting the needs and wants of consumers, while a societal marketing orientation emphasizes meeting consumer needs in a way that also benefits society and the environment. A product orientation focuses on the quality of the product itself, and a selling orientation emphasizes aggressive selling and promotion tactics to generate sales.

CAR MINI CASE\text{CAR MINI CASE}CAR MINI CASE : in the Early 1900s, Henry Ford Made a Fortune

$\text{CAR MINI CASE}$ : in the Early 1900s, Henry Ford Made a Fortune