Ryan runs a store that caters to athletes. He divides the athletic market into different subsets of shoe consumers, such as runners, basketball players, and golfers, which is known as ________.
A) market targeting
B) product placement
C) product positioning
D) market segmentation
E) social marketing

Question

Quizplus · Accepted Answer

Dividing the athletic market into different subsets of shoe consumers based on their specific needs and interests, such as runners, basketball players, and golfers, is an example of market segmentation. This process involves identifying and targeting specific groups within a larger market to tailor marketing efforts more effectively.

Ryan Runs a Store That Caters to Athletes