CAR MINI CASE: In the early 1900s, Henry Ford made a fortune manufacturing Model T cars and selling them cheaply, making the automobile affordable for a much larger proportion of the population than had previously been the case. He accomplished this by producing only one model of car and doing so cheaply and at high volumes through the utilization of assembly line manufacture. In 1923, General Motors decided to increase its market share in the automobile industry by offering, instead of just one model, as Ford did, a variety of affordable mass-produced models to meet the various differing needs of different types of consumers.
-In the CAR MINI CASE, Ford's business strategy focused on ________.
A) targeting the market
B) positioning its product
C) developing a value proposition
D) segmenting the market
E) minimizing production costs

Question

Quizplus · Accepted Answer

Ford's business strategy focused on minimizing production costs through the production of only one model of car using assembly line manufacture, which allowed for the production of cars at high volumes and low costs, making them affordable to a larger portion of the population.

CAR MINI CASE: in the Early 1900s, Henry Ford Made