Ryan runs a store that caters to athletes. He portrays his store as a one-stop-shop for all your running needs, so he has developed a distinct image for his store. This is an example of ________.
A) segmentation
B) targeting
C) placement
D) positioning
E) social marketing

Question

Quizplus · Accepted Answer

Positioning is about creating a specific image or identity in the minds of the target market for a brand, product, or organization. Ryan is positioning his store as a one-stop-shop for all running needs, aiming to occupy a distinct place in the minds of athletes.

Ryan Runs a Store That Caters to Athletes