Consumers use ________ to attempt to express new versions of themselves and/or to take on the appearances of other types of people.
A) brand personification
B) anthropomorphization
C) vanity
D) status
E) self-altering products

Question

Quizplus · Accepted Answer

Self-altering products such as makeup, clothing, and accessories are often used by consumers to express new versions of themselves and/or to take on the appearances of other types of people. This can involve changing physical appearance, style, and overall image.

Consumers Use ________ to Attempt to Express New Versions of Themselves