$\text{TEQUILA MINI CASE:}$ Viva Beverages has recently launched its own brand of tequila under the slogan "I never have, but I'd like to." Viva's television advertisements are set in a trendy night club with a well-dressed man standing at the bar. A scantily clad woman with a Russian accent is serving drinks. She approaches him and the following interaction ensues:
WOMAN: What can I do for you?
MAN: I don't know, something different.
WOMAN: Well, have you ever tried ... (WOMAN looks both ways, then leans across the bar and whispers into MAN's ear)
MAN: I never have, but I'd like to ...
(WOMAN serves MAN a Viva Tequila)
-In the TEQUILA MINI CASE, the advertisement would most accurately be described as appealing to which of the following Freudian elements of the personality?
A) super-id
B) ego
C) self-image
D) superego
E) id

Question

Quizplus · Accepted Answer

The advertisement is appealing to the id, which is the primitive and instinctual part of the personality that seeks pleasure and gratification without regard for consequences or social norms. The slogan "I never have, but I'd like to" suggests a desire for new and exciting experiences, which is characteristic of the id. The scantily clad woman and the whispered suggestion also appeal to the more primal and sexual aspects of the id.

TEQUILA MINI CASE:\text{TEQUILA MINI CASE:}TEQUILA MINI CASE: Viva Beverages Has Recently Launched Its Own Brand of Tequila

$\text{TEQUILA MINI CASE:}$ Viva Beverages Has Recently Launched Its Own Brand of Tequila