After seeing a commercial for sneakers supposedly designed by the basketball star Michael Jordan,Dave decides to rush out and buy a pair.Dave has been influenced as a result of the compliance principle of ________.

Question

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The compliance principle of authority suggests that people tend to comply with the requests of those perceived to be in positions of authority or expertise. In this case, Dave was influenced to buy the sneakers because they were supposedly designed by Michael Jordan, a basketball star who is seen as a figure of authority when it comes to basketball and sneaker design.

After Seeing a Commercial for Sneakers Supposedly Designed by the Basketball