An advertising company has been hired by the Centers for Disease Control to produce TV commercials to increase awareness of breast cancer in males.Advertising executives are considering three different commercials.The first features actual patients who describe the pain they experienced from the disease.The second focuses on medical doctors discussing early detection strategies and treatment options.The third shows grieving family members surrounding a grave.Which is likely to be more effective at changing men's behavior?

Question

Quizplus · Accepted Answer

The second commercial, which focuses on providing specific information about early detection strategies and treatment options, is likely to be the most effective at changing men's behavior. This is because it provides actionable steps that men can take to protect themselves from breast cancer, which can reduce their fear and empower them to take control of their health. The first commercial may be too negative and may not provide enough information, while the third commercial may be too emotionally manipulative and may not be as effective at providing practical information.

An Advertising Company Has Been Hired by the Centers for Disease