An electronic store advertises that customers can buy a specific cell phone for half its original price.When customers are drawn by the offer and enter the store,they get to know that the offer is valid only if they make a purchase of $200 or above.The store's manager notices that those customers who are merely interested in purchasing cell phones end up buying other products as well.In the context of persuasion,this scenario illustrates ________.

Question

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This scenario illustrates the lowball technique, which involves persuading someone to agree to an offer by presenting it at a lower cost than it actually is, then revealing hidden costs or conditions that must be met in order to receive the offer. In this case, the store advertises a cell phone at half its original price, but only offers the discount if customers make a purchase of $200 or more. Customers who are drawn in by the initial offer may then be more willing to make additional purchases in order to meet the requirement for the discount.

An Electronic Store Advertises That Customers Can Buy a Specific