When a person says "I contributed to the American Red Cross because it really helps people in need" or "He tried to persuade me to by an LED rather than a 3D TV because he'd make a bigger commission," they are providing examples of ________ in action.
A) self-perception theory
B) cognitive dissonance theory
C) attribution theory
D) buyer intention theory
E) attitude theory

Question

Quizplus · Accepted Answer

These examples illustrate attribution theory, which involves explaining the reasons behind people's behavior, such as attributing actions to internal or external causes.

When a Person Says "I Contributed to the American Red