Why are implicit attitudes difficult to measure?

Question

Quizplus · Accepted Answer

Implicit attitudes are unconscious or automatic, meaning that individuals may not be aware that they hold these attitudes. Therefore, it is difficult to directly ask people about their implicit attitudes, as they may not be able to accurately report them. Instead, implicit attitudes are often measured using indirect techniques, such as reaction time tasks, that are designed to tap into automatic associations or responses.

Why Are Implicit Attitudes Difficult to Measure