What do we call the process by which a person is persuaded by cues in the persuasion context rather than thinking critically about the content of a persuasive message?

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The process by which a person is persuaded by cues in the persuasion context rather than thinking critically about the content of a persuasive message is called persuasion via the peripheral route. The peripheral route is one of two routes to persuasion outlined in the elaboration likelihood model, where persuasion results from superficial cues (such as the speaker's attractiveness, expertise, or likeability) rather than a careful consideration of the arguments presented.

What Do We Call the Process by Which a Person