Gloria has a negative attitude toward smoking,but she continues to smoke two packs of cigarettes a day.According to the theory of planned behaviour,which of the following is the most likely reason that her attitude and behaviour are inconsistent?

Question

Quizplus · Accepted Answer

According to the theory of planned behaviour, behaviour is influenced not only by attitudes and beliefs, but also by a person's perceived control over the behaviour. In this case, Gloria's negative attitude toward smoking is not enough to overcome her perceived lack of control over her smoking behaviour, resulting in inconsistency between her attitude and behaviour.

Gloria Has a Negative Attitude Toward Smoking,but She Continues to Smoke