What do we call the process by which a person critically evaluates a persuasive communication and is influenced by the strength of its arguments?

Question

Quizplus · Accepted Answer

The process described is called persuasion via the central route. This occurs when a person critically evaluates the arguments presented in a persuasive communication and is influenced by their strength and quality. It is considered a more thoughtful and long-lasting form of persuasion compared to persuasion via other routes such as the peripheral route. The other options listed (primacy effect, insufficient deterrence, and sleeper effect) are all phenomena related to persuasion, but do not involve the process of critically evaluating arguments in the same way as the central route.

What Do We Call the Process by Which a Person