In which of the following situations is the peripheral route to persuasion is more likely to be chosen than the central route?

Question

Quizplus · Accepted Answer

The peripheral route to persuasion is more likely to be chosen when the argument is a familiar one. This is because people are more likely to rely on heuristics or mental shortcuts when the argument is familiar, rather than engaging in deep cognitive processing required by the central route.

In Which of the Following Situations Is the Peripheral Route