What is the primary difference between the models of persuasion proposed by Hovland and McGuire and that proposed by Greenwald?
A) Greenwald's model does not allow for central route processing.
B) Greenwald's model emphasizes the role of elaboration in producing persuasion.
C) Greenwald's model does not include reception as one of the information-processing steps in persuasion.
D) Greenwald's model proposes that memory of message content is the most important determinant of persuasion.
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