Which of the following pairs of characteristics matter more on the central route to persuasion than on the peripheral route?
A) whether the message is easily learned and whether it is memorable
B) whether the message is memorable and whether it is given by a speaker with an honest reputation
C) whether the message is given by a speaker with an honest reputation and whether the message stimulates favourable elaboration
D) whether the message stimulates favourable elaboration and whether the message elicits cheers from an audience
Correct Answer:
Verified
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