When an audience member does not feel personally involved or invested in the topic of a persuasive message,which of the following is he or she most likely to do?

Question

Quizplus · Accepted Answer

When an audience member does not feel personally involved or invested in the topic of a persuasive message, they are most likely to focus on the attributes of the message source. This is because they do not have a personal connection to the topic, so they may rely more on the credibility or likability of the message source. This is known as the peripheral route to persuasion. The strength of the message may not be as important in this case.

When an Audience Member Does Not Feel Personally Involved or Invested