How can we be persuaded to change our position on personally important issues?

Question

Quizplus · Accepted Answer

When an issue is personally important to us, we tend to engage in deeper processing and evaluation of the arguments presented, which is consistent with the central route. Therefore, we are more likely to be persuaded through the central route rather than the peripheral route, which involves superficial cues such as attractiveness or credibility of the speaker. Option C is less likely to be effective as people tend to feel cognitive dissonance when their beliefs are challenged too strongly. Option D is also unlikely to work as a bad mood affects our processing of information negatively.

How Can We Be Persuaded to Change Our Position on Personally