Marge believes rather strongly that more money should be devoted to environmental concerns.However,she is agitated because she just signed a petition for a friend advocating for the logging of a local forest in order to create new jobs.Marge then seems to soften her stance about the environment.Which theory best explains Marge's attitude shift?

Question

Quizplus · Accepted Answer

Marge may be experiencing cognitive dissonance, which is the uncomfortable feeling caused by holding two conflicting beliefs or attitudes. In this case, Marge believes in environmental concerns but also wants to support her friend's request for job creation through logging. To reduce this discomfort, she may be changing her attitude on environmental concerns to better align with her recent actions of signing the petition.

Marge Believes Rather Strongly That More Money Should Be Devoted