How are people high in the need for cognition most likely to be persuaded to change their attitude?

Question

Quizplus · Accepted Answer

People high in the need for cognition are more likely to engage in central processing, meaning they will think critically and deeply about the arguments presented to them. Therefore, they are more likely to be persuaded by messages presented along the central route, which provide strong and logical arguments to support a position.

How Are People High in the Need for Cognition Most