Geoff is responsible for online marketing for the local automotive dealership. He manages the website, Facebook page, and twitter account. The type of media he is responsible for is broadly categorized as ________.
A) comparative media
B) traditional media
C) new media
D) informal media
E) symbolic media

Question

Quizplus · Accepted Answer

The media that Geoff is responsible for managing, such as the website, Facebook page, and Twitter account, are all examples of "new media" – those channels that have emerged in the digital age and that enable more direct and interactive communication between organizations and their audiences. Comparatively, "traditional media" refers to channels like print, radio, and television, while "informal media" and "symbolic media" are not commonly used terms within the field of marketing.

Geoff Is Responsible for Online Marketing for the Local Automotive