A marketer is better off using a one-sided message than a two-sided message when ________.
A) the audience is well educated
B) the audience is likely to hear opposing claims
C) the audience does not initially favor the marketer's message
D) the audience favors a competitor
E) the audience is friendly/uses the product

Question

Quizplus · Accepted Answer

A one-sided message, which presents only the arguments in favor of a particular position, is more effective when the audience is already friendly or uses the product, as they are more likely to be receptive to the message without the need for counterarguments.

A Marketer Is Better Off Using a One-Sided Message Than