A marketer uses a ________ when it acknowledges competing products in its marketing communications.
A) one-sided message
B) two-sided message
C) positive frame
D) negative frame
E) vocal cue

Question

Quizplus · Accepted Answer

A two-sided message acknowledges both the product's strengths and the existence of competing products, often highlighting why the product is superior despite the competition. This approach can increase credibility and audience trust.

A Marketer Uses a ________ When It Acknowledges Competing Products