Jonas noticed that he got better results from his direct marketing television campaign when his ad appeared first in the series of advertisements. He is likely experiencing the impact of the ________.
A) primacy effect
B) recency effect
C) positive frame
D) negative frame
E) symbolic effect

Question

Quizplus · Accepted Answer

The primacy effect refers to the tendency to remember information that appears first in a list or sequence better than information that comes later. In Jonas's case, his ad being more effective when it appears first is a classic example of the primacy effect, as viewers are more likely to remember and be influenced by the first ad they see compared to those that follow.

Jonas Noticed That He Got Better Results from His Direct