Channels of ________ permit marketers to send addressable, customized messages based on data gathered from tracing consumers' surfing and clicks online to individual consumers or small groups.
A) narrowcasting
B) broadcasting
C) traditional media
D) informal media
E) symbolic media

Question

Quizplus · Accepted Answer

Narrowcasting refers to the targeted approach of sending messages or media content to a specific group of people, often using detailed data to personalize the communication. This is in contrast to broadcasting, which sends the same message to a broad audience. In the context of online marketing, narrowcasting involves using consumers' online behavior, such as their browsing and clicking activities, to send customized messages.

Channels of ________ Permit Marketers to Send Addressable, Customized Messages