When a marketer stresses the benefits to be lost by not using the product, the company is using ________.
A) visual complexity
B) psychologically noise
C) positive message framing
D) negative message framing
E) a two-sided appeal

Question

Quizplus · Accepted Answer

When a marketer emphasizes the disadvantages or losses that could occur from not using their product, they are employing negative message framing. This strategy focuses on the negative outcomes to persuade consumers.

When a Marketer Stresses the Benefits to Be Lost by Not