Jeb works for a company that collects data from users' browsers, Google, Yahoo, and Facebook and builds models that marketers use to design the ads consumers see, which are delivered based on demographics and past advertising exposures. His company is a(n)________.
A) Broadcast Media Company
B) Data Aggregator
C) Interactive Spy
D) Data Mash-up
E) Consumer Agent

Question

Quizplus · Accepted Answer

The company collects data from users' browsers and social media platforms to build models that marketers use to design ads. This makes them a data aggregator, as they are collecting and analyzing large amounts of data. The other answer choices do not accurately describe the company's activities.

Jeb Works for a Company That Collects Data from Users