Chuck Norris appears in social media for Era detergent, because he is tough on bad guys and the detergent is tough on stains. If he does not mention his own personal experience with the product, it is an example of a _________________________.
A) celebrity testimonial
B) celebrity endorsement
C) celebrity actor
D) celebrity spokescharacter
E) celebrity official
Correct Answer:
Verified
Q41: When Damon filled out a survey for
Q44: Opinion leadership tends to be _.
A) brand
Q47: The image of Vogue magazine adds status
Q48: The theory of _ suggests that the
Q50: Which of the following is NOT one
Q50: A _ is when celebrities appear on
Q51: Celebrity credibility includes the audience's perceptions of
Q52: The key characteristic of the influence associated
Q53: A celebrity's credibility is reduced when s/he
Q55: Which of the following does NOT enhance
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents