A celebrity's credibility is reduced when s/he endorses a variety of products because __________________.
A) the economic motivation underlying the celebrity's endorsements becomes too pronounced
B) the celebrity becomes less famous
C) teens find celebrities more authentic than other customers
D) the celebrity has positive associations with the products
E) almost a quarter of advertisements use a celebrity spokesperson

Question

Quizplus · Accepted Answer

When a celebrity endorses too many products, it can appear that they are only motivated by money rather than genuinely believing in and using the products they endorse, reducing their credibility.

A Celebrity's Credibility Is Reduced When S/he Endorses a Variety