Social norm messages are more persuasive when they are credible and believable.

Question

Quizplus · Accepted Answer

Social norm messages are more effective when they are perceived as credible and believable by the target audience. If the audience doubts the credibility or believability of the message, they are less likely to be influenced by it. Therefore, it is important to deliver social norm messages that are accurate, reliable, and relevant to the target audience.

Social Norm Messages Are More Persuasive When They Are Credible