Question 1

Insights on what is suitable to wear for a specific occasion, and other dress codes, are something we learn through ________.
A) travel
B) culture
C) values
D) technical learning
E) consumer behavior

Accepted Answer

Dress codes are largely influenced by culture, including traditions, customs, and social norms. Therefore, understanding the culture of the occasion or the host country is crucial in determining what to wear.

Question 2

Jake learned what brands of food to buy at the grocery store by going grocery shopping with his mother as a child, watching her, and imitating her. This constitutes ________.
A) formal learning
B) media learning
C) informal learning
D) televised learning
E) technical learning

Accepted Answer

Jake learned through everyday experiences with his mother, which is an example of informal learning.

Question 3

In terms of consumer behavior, ________ is defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society.
A) conformity
B) individualism
C) culture
D) society
E) subculture

Accepted Answer

Culture refers to the shared beliefs, values, and customs that shape the behavior of individuals within a society. It influences the way individuals interpret information, make decisions, and behave in the marketplace. Understanding cultural differences is important for marketers, as it can affect their ability to successfully introduce and promote products in different markets.

Question 4

The preference of lower classes for goods with an external point of identification constitutes a cultural difference on the ________ level.
A) supranational
B) national
C) individual
D) reference
E) group

Accepted Answer

The preference for goods with an external point of identification indicates a cultural difference on the group level, as it reflects the values, preferences, and needs of a particular social group (in this case, the lower class). The supranational level refers to international or global relations, the national level concerns a particular country or nation, the individual level pertains to personal characteristics and choices, and the reference level refers to the sources of influence or comparison that individuals use to evaluate their behavior or attitudes.

Question 5

Culture can exist and sometimes reveal itself at different perceived or subjective levels. The ________ level refers to shared core values, customs, personalities, and predispositional factors that tend to capture the essence of the character of the citizens of a particular country.
A) supernational
B) supranational
C) subnational
D) national
E) group

Accepted Answer

The level being described in the question is specific to a particular country, which indicates a national level. Therefore, option D is the best choice. Option A (supernational) and B (supranational) both refer to entities that are larger than a single country, while option C (subnational) refers to entities that are smaller than a country. Option E (group) is too broad and does not specifically address the context of the question.

Question 6

Whereas ________ takes place when parents, older siblings, and family members teach younger members how to behave, ________ takes place when children imitate the behaviors of others like family, friends, or TV and movie heroes and characters.
A) informal learning; technical learning
B) technical learning; informal learning
C) informal learning; formal learning
D) formal learning; informal learning
E) technical learning; formal learning

Accepted Answer

The answer of Whereas ________ takes place when parents, older...

Question 7

The learning of one's own culture is known as ________.
A) acculturation
B) exculturation
C) proculturation
D) inculcation
E) enculturation

Accepted Answer

Enculturation is the process of learning and acquiring the beliefs, values, customs, and behaviors of one's own culture. This includes learning about the history, traditions, language, and art of one's own group or community. It is a lifelong process that begins at birth and continues throughout one's life. Other options such as acculturation, which refers to the process of adopting and adapting to the cultural practices and norms of another group, or inculcation, which refers to the process of instilling values and beliefs through repetition and discipline, do not accurately describe the process of learning one's own culture. The terms exculturation and proculturation are not commonly used in anthropology or sociology.

Question 8

________ offer(s)order, direction, and guidance for problem solving by providing tried and true methods of satisfying physiological, personal, and social needs.
A) Beliefs
B) Values
C) Self-concept
D) Culture
E) Rationality

Accepted Answer

Culture offers order, direction, and guidance for problem solving by providing tried and true methods of satisfying physiological, personal, and social needs, as it encompasses the shared beliefs, values, norms, and practices of a group of people.

Question 9

________ consist of the very large number of mental or verbal statements that reflect a person's particular knowledge and assessment of something.
A) Beliefs
B) Rituals
C) Cultures
D) Values
E) Customs

Accepted Answer

Beliefs are personal convictions or opinions that influence how an individual perceives the world and processes information. Beliefs can be conscious or unconscious and can be influenced by a variety of factors such as experiences, upbringing, culture, and education. The other options listed (rituals, cultures, values, and customs) may be related to beliefs but do not specifically refer to the mental or verbal statements that reflect an individual's knowledge and assessment of something.

Question 10

The segment of global youth aged 14 to 24 that acts as the hub of online social networks, focuses on revolution, creativity and deconstruction, and has members that prefer cult brands like Vespa and Vans, is called ________.
A) in-crowd
B) pop mavericks
C) networked intelligentsia
D) thrill renegades
E) pop rebels

Accepted Answer

The answer of The segment of global youth aged 14...

Question 11

Culture can exist and sometimes reveal itself at different perceived or subjective levels. The ________ level reflects the underlying dimensions of culture that impact multiple cultures or different societies.
A) supernational
B) supranational
C) subnational
D) national
E) group

Accepted Answer

The supranational level refers to cultural dimensions that transcend individual nations and impact multiple cultures or societies, reflecting broader, overarching cultural influences.

Question 12

In-crowd, pop mavericks, networked intelligentsia, and thrill renegades are examples of four segments developed based on a lifestyle matrix of global youth aged 14 to 24 at the ________ level.
A) supranational
B) national
C) group
D) reference group
E) subcultural

Accepted Answer

The mention of "global youth" indicates that the segmentations are not limited to a national or subcultural level, but rather supranational, which encompasses multiple nations and cultures.

Question 13

________ express(es)the collective principles, standards, and priorities of a community.
A) Social class
B) Cultural values
C) Conformity
D) Consumer behavior
E) Subculture

Accepted Answer

Cultural values reflect the shared beliefs, customs, and practices of a community. They shape how people perceive the world around them and guide their behavior. Cultural values can vary between different communities and are influenced by factors such as history, religion, and geography.

Question 14

The segment of global youth aged 14 to 24 that spreads word of mouth rapidly, values passion, individuality and instant gratification, and prefers personalized brands like Diesel and Adidas, is called ________.
A) in-crowd
B) pop mavericks
C) networked intelligentsia
D) thrill renegades
E) pop rebels

Accepted Answer

"Pop mavericks" is the term that best describes this segment of youth as it implies a group that values individuality and is willing to go against the norm. The term "in-crowd" implies a more exclusive group and does not necessarily encompass the values mentioned. "Networked intelligentsia" implies a group of intellectual individuals who use technology, which does not necessarily align with the values described. "Thrill renegades" implies a group that is rebellious and likes to take risks, but does not necessarily align with the preference for personalized brands. "Pop rebels" is close, but "mavericks" implies a stronger sense of independence and uniqueness.

Question 15

The ________ level of cultural norms reflects the underlying dimensions of culture that impact multiple societies.
A) supranational
B) national
C) group
D) reference group
E) subcultural

Accepted Answer

Supranational level of cultural norms refers to the shared values, beliefs, and practices that exist across multiple societies and transcend national boundaries. It encompasses dimensions such as religion, language, gender roles, and economic systems that impact societies at a broader level than just one nation or group.

Question 16

Given the broad and pervasive nature of ________, its study generally requires a detailed examination of the character of the total society.
A) culture
B) consumer behavior
C) subculture
D) social class
E) individualism

Accepted Answer

The sentence is discussing a broad and pervasive concept related to society that requires a detailed examination of the total society. Culture is a broad and pervasive concept related to the beliefs, customs, and practices of a society. Therefore, A is the best choice. Consumer behavior, subculture, social class, and individualism are all more specific concepts that may be related to culture but do not encompass it entirely.

Question 17

Kim is actively saving money so that she can afford a down payment on the purchase of a house because she thinks that home ownership is the key to creating wealth. This personal conviction in the value of home ownership is one of Kim's ________.
A) beliefs
B) rituals
C) cultures
D) norms
E) customs

Accepted Answer

Kim's personal conviction in the value of home ownership is a belief, which is an individual's subjective perception of how something should be or how the world works. Rituals, cultures, norms, and customs refer to shared patterns of behavior, values, and beliefs within a group or society, rather than an individual's personal conviction.

Question 18

Carla learned how to go about shopping for a new car when her father specifically sat her down and told her what to look for at dealerships and how to negotiate the best price. This constitutes ________.
A) formal learning
B) media learning
C) informal learning
D) televised learning
E) technical learning

Accepted Answer

Formal learning is intentional and structured learning that is typically provided by institutions or instructors. In this scenario, Carla's father provided structured guidance on how to go about shopping for a new car, which constitutes formal learning.

Question 19

________ happens when teachers instruct children, in educational environments, about what should be done, how it should be done, and why it should be done, in social as well as personal settings.
A) Formal learning
B) Media learning
C) Informal learning
D) Televised learning
E) Technical learning

Accepted Answer

The answer of ________ happens when teachers instruct children, in...

Question 20

Cultural beliefs, values, and customs continue to be followed as long as ________.
A) we learn new ones from other cultures
B) that culture exists
C) they are similar to other cultures, beliefs, and values
D) they yield satisfaction and other benefits
E) a society's members speak a common language

Accepted Answer

Cultural beliefs, values, and customs are maintained as long as they provide satisfaction and benefits to the society that practices them.

Quiz 11: Culture's Influence on Consumer Behavior

Insights on what is suitable to wear for a specific occasion, and other dress codes, are something we learn through ________.

Jake learned what brands of food to buy at the grocery store by going grocery shopping with his mother as a child, watching her, and imitating her. This constitutes ________.

In terms of consumer behavior, ________ is defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society.

The preference of lower classes for goods with an external point of identification constitutes a cultural difference on the ________ level.

Culture can exist and sometimes reveal itself at different perceived or subjective levels. The ________ level refers to shared core values, customs, personalities, and predispositional factors that tend to capture the essence of the character of the citizens of a particular country.

Whereas takes place when parents, older siblings, and family members teach younger members how to behave, takes place when children imitate the behaviors of others like family, friends, or TV and movie heroes and characters.

The learning of one's own culture is known as ________.

________ offer(s) order, direction, and guidance for problem solving by providing tried and true methods of satisfying physiological, personal, and social needs.

________ consist of the very large number of mental or verbal statements that reflect a person's particular knowledge and assessment of something.

The segment of global youth aged 14 to 24 that acts as the hub of online social networks, focuses on revolution, creativity and deconstruction, and has members that prefer cult brands like Vespa and Vans, is called ________.

Culture can exist and sometimes reveal itself at different perceived or subjective levels. The ________ level reflects the underlying dimensions of culture that impact multiple cultures or different societies.

In-crowd, pop mavericks, networked intelligentsia, and thrill renegades are examples of four segments developed based on a lifestyle matrix of global youth aged 14 to 24 at the ________ level.

________ express(es) the collective principles, standards, and priorities of a community.

The segment of global youth aged 14 to 24 that spreads word of mouth rapidly, values passion, individuality and instant gratification, and prefers personalized brands like Diesel and Adidas, is called ________.

The ________ level of cultural norms reflects the underlying dimensions of culture that impact multiple societies.

Given the broad and pervasive nature of ________, its study generally requires a detailed examination of the character of the total society.

Kim is actively saving money so that she can afford a down payment on the purchase of a house because she thinks that home ownership is the key to creating wealth. This personal conviction in the value of home ownership is one of Kim's ________.

Carla learned how to go about shopping for a new car when her father specifically sat her down and told her what to look for at dealerships and how to negotiate the best price. This constitutes ________.

________ happens when teachers instruct children, in educational environments, about what should be done, how it should be done, and why it should be done, in social as well as personal settings.

Cultural beliefs, values, and customs continue to be followed as long as ________.