Which of the following is true of Baby Boomers?
A) Baby Boomers are the youngest age cohort in America.
B) Baby Boomers are cynical and do not like to be marketed to.
C) Baby Boomers are consumption oriented.
D) Baby Boomers are set in their ways and unwilling to try new products and services.
E) Echo Boomers are the most sought-after subgroup of Baby Boomers.

Question

Quizplus · Accepted Answer

Baby Boomers are known for being consumption oriented, as they grew up in a time of economic prosperity and are a large demographic group with significant purchasing power. They are often targeted by marketers for this reason. Choices A, B, and D are not accurate generalizations of the Baby Boomer cohort. Choice E is not a true statement, as Echo Boomers are the children of Baby Boomers, not a subgroup of Baby Boomers themselves.

Which of the Following Is True of Baby Boomers